Heinz loves up with macaron maker Fauchon for ketchup-flavoured ‘Tomacaron’
Timed for the build up to Valentine’s Day.
Axel Springer, Poised for Growth, Unveils Its First US Leadership Team
German media company Axel Springer announced its first U.S. leadership team this morning, a 10-person cohort whose appointments signal the domestic ambitions of the global news behemoth. The team includes a mix of four longstanding executives, five new hires and one internal promotion, and has been a year in the making, according to vice president…
Don’t Panic ad highlights impending ‘Cost of loving crisis’
Agency’s campaign attacks government policy that raises salary requirement for UK citizens hoping to live with foreign partners.
Nationwide appoints CRM agency following ‘intensive’ pitch
Brand has recently faced scrutiny with the ASA investigating its ‘Good way to bank’ ad.
Publicis pays record €540m bonus pot but slashes freelancers by 27%
Using fewer freelancers has improved margin and saved €124m.
Campaign Podcast: Super Bowl ads review with BBH, McCann and Publicis.Poke
Helen Rhodes, Regan Warner and Noel Bunting review a selection of the ads that ran around the Super Bowl.