Campaign Inspiring Women Awards 2024: winners revealed
Check out all the UK winners from the Campaign Inspiring Women Awards 2024, which took place at 30 Euston Square, London.
Netflix Returns to In-Person Upfront at New Venue
Netflix is back in the (in-person) TV upfront rotation. Top line After suddenly shifting to a virtual event last year, the streaming company will make its in-person upfront debut on May 16 at Manhattan’s Pier59 Studios. However, the event won’t be a traditional upfront presentation. Between the lines This year, Netflix will host The Netflix…
Campaign Big Global Awards 2024: winners revealed
Entries and winners came from four continents.
Exclusive: The Trade Desk’s Media-Quality Product, SP500+, Puts Publishers at the Center
Demand-side platform The Trade Desk began letting buyers test a new product called SP500+, which lets brands target a group of premium publishers, ADWEEK has exclusively learned. SP500+–Sellers and Publishers 500+–is a new interface for buyers that lets them target users across around 500 premium publishers, including The New York Times, Disney+, Hulu, Spotify, ABC…
Ikea tells viewers ‘Do try this at home’ in global campaign
It is the first campaign since Ikea Retail awarded its global brand account to McCann.
These Visceral Ads Show How Pollution Hurts Kids—Without Mentioning Climate Change
In a new pair of ads from nonprofit Potential Energy Coalition, kids struggle to breathe as pollution fills the air. The marketing firm, which aims to create public demand for action on climate change, released the ads this week in a handful of states where it has identified a unique overlap: a high concentration of…