When a Super Bowl ad fetches between $6.5 million to $7 million for just 30 seconds of airtime, it’s no wonder many brands opt to run short versions of their commercials on game day. But shorter doesn’t always mean better, a phrase that rang especially true this year. Most of the Super Bowl 58 ads…
Nowadays, people tend to meet each other through online platforms for dating and friendship. However, finding a community, particularly for men in LGBTQ+ communities, remains a challenge. Archer is a social-first dating app for gay, bisexual and queer men. It provides a safe and celebratory platform where users can express themselves and build connections freely….
In this episode of Brave Commerce, Bas Van Kesteren, global head of ecommerce at Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to offer valuable insights into the complexities of leading ecommerce initiatives in a global pharmaceutical company, touching upon organizational dynamics, market trends, technological advancements and more. Van Kesteren talks about the complexities of…
Nationwide’s 2023 ad featuring Dominic West slating rival branch closures went down like a bounced cheque with real-life banking bosses. Campaign asks if calling out the competition is good practice.
Layoffs are hitting Paramount. Top line Days after Super Bowl 58 smashed viewership records and Paramount saw record-breaking ad sales, the company is moving forward with significant layoffs, according to a memo from CEO Bob Bakish on Tuesday. Reports say the company could cut up to 800 jobs across its portfolio, which includes CBS, Paramount+,…
Check out all the UK winners from the Campaign Inspiring Women Awards 2024, which took place at 30 Euston Square, London.