Birds Eye appoints Elvis to handle UK brand creative
Elvis already worked with Birds Eye on below-the-line marketing, including digital and social.
Could a Marketing Reset Help Volkswagen Shift Gears?
It’s been a busy February for Volkswagen, which is fresh from airing a blockbuster Americana-inspired Super Bowl spot celebrating 75 years in the U.S. In between perfecting its Big Game moment, the brand also found time to conclude some elements of its marathon $2.6 billion media pitch within the last month, and saw the departure…
Outernet London and Evening Standard announce winner of £1m ad prize
The competition sought ideas that celebrated the diversity of London.
In The Shadow of Giants: The Makers Behind The Super Bowl Ads Matter
Super Bowl ads, often regarded as mini-blockbusters, are a central part of the event’s allure. Amid the glitz of celebrity endorsements and the strategic genius of top-tier agency teams, there’s an often-overlooked cadre of professionals who are the backbone of these advertising marvels: the makers. The creation of these spots is a symphony of artistic…
The Speed of Culture Podcast: Crafting Technology-Driven Experiences
AI has been around for years, but the release of ChatGPT brought it to everyone’s attention. Now, technology drives most industries, and companies are focusing on giving customers tech-based experiences. For non-tech brands, this means partnering with tech companies to meet consumer expectations. To learn more about the innovation in this space, we spoke to…
This Bud’s for You: DoorDash Says Men Should Get Flowers on Valentine’s Day
If dead men could talk–or better yet, sing–they would tell us that putting flowers on their graves is a lovely gesture, but they would rather have had those buds while they were alive to enjoy them. They can’t wake up and smell the roses, after all, since they “can’t wake up,” according to a playful…