Swamp Motel moves into its ‘one-word-moniker era’ and rebrands as Swamp
The rebrand includes a range of additional services such as production.
BSI hunts for creative and media agency
There is no incumbent.
SMBs Still Cautious Advertising on X Despite Lower CPMs
X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad revenue declines it has faced as brands have quit the platform. While costs per click are relatively low, inconsistent conversion and brand safety concerns are making SMBs wary of spending on X, five sources told…
Most European Influencers Fail to Disclose Ads, a Sweep Finds
The majority of influencers and social media creators across Europe are breaking European Union consumer law by failing to disclose their advertising activities. The regulation of online influence is a growing discussion across the EU, with the Belgian presidency especially keen, it has been reported, to introduce further legislation at a national level. According to…
Dunkin’ and Ben Affleck Drop a Pop Banger After Super Bowl Ad
This Valentine’s Day, Dunkin’ is celebrating Ben Affleck’s pop star dreams–and his wife Jennifer Lopez’s willingness to put up with his antics–by dropping a single from his new band, the DunKings. The brand released an extended cut of its Super Bowl ad, which introduced the DunKings, alongside a full version of their song, “Don’t Dunk…
This AI Campaign Re-Creates the Voices of Gun Violence Victims to Call for Reform
U.S. lawmakers will receive a flurry of calls today from students demanding gun reform. “How many calls will it take for you to care?” one of them asks. The twist: All of the students who call were killed in shootings, and their voices have been re-created using artificial intelligence. Gun reform organizations Change the Ref…