Starcom appoints first chief client officer
Role marks an expansion of the senior leadership team.
Publicis Groupe renames B2B arm Octopus Group and extends reach beyond UK
Octopus Group, acquired in 2021, to be rebranded Publicis Pro.
Campaign builds on North America presence by launching in Canada
Global expansion follows Haymarket’s acquisition of Toronto-based The Message in 2023
How The NFL Gave Back to Las Vegas Artisans With Origins Merch Pop-Up
Walanya Vongsvirates considers herself and her small business, Love, Hand and Heart, part of the Las Vegas downtown arts community. She often sets up local pop-ups there to sell her colorful, handmade jewelry. She was surprised last year when she got an unexpected email from the NFL, asking if she’d be interested in creating official…
Creators in Super Bowl Ads Signal a Shift in the Industry
Celebrities have long been the cornerstone of Super Bowl advertising, lending their star power to endorse products and capture the attention of viewers. From iconic faces gracing screens to memorable cameos, celebrities have carved out a significant presence in Super Bowl commercials. However, amid the glittering allure of celebrity endorsements, a new contender has emerged:…
A Rulebook for Reaching the New Mainstream: Super Bowl Edition
Super Bowl LVIII, a new main stage filled with new stories: Las Vegas. The Sphere. The 58th Big Game. $10k tickets. Tay/Trav. Oh yes, 49ers/Chiefs. Knowing the overtime rules. And one more. The thrill of the first time. Sunday saw one of the most important firsts not only for the Super Bowl, but for all…