Cadbury Creme Egg brings back ‘How do you eat yours’ tagline
Campaign was created by VCCP.
Coca-Cola and Time Out Made a Global Travel Guide Inspired by Cultural Moments
Coca-Cola partnered with Time Out to create a new travel guide of food destinations inspired by culture and entertainment. The beverage brand and the media company produced an interactive map of “Foodmarks,” 413 places around the world that have hosted memorable meals paired with Coke over the decades. The campaign, a continuation of last year’s…
Brand Leaders Debate AI Ownership at IAB ALM Marketing Breakfast
If you followed breathless press releases over the past year, you would think that the marketing industry is being radically transformed by artificial intelligence. The reality, debated and explored at ADWEEK’s Marketing Vanguard breakfast at the Interactive Advertising Bureau’s Annual Leadership Meeting at the end of January, reveals a more complicated reality. While marketing executives…
Coca-Cola partners with Time Out on ‘Foodmarks’ campaign
Campaign was developed and executed by WPP’s Open X and led by Ogilvy.
Heineken appoints new UK marketing director
Former UK marketing boss Gillane was a regular in Campaign’s Power 100.
Specsavers launches misheard lyrics radio ad with Rick Astley
The 60-second spot was created by Golin and produced by Specsavers Creative.