When TechCrunch shuttered its subscription product last month, the abrupt closure rattled the news industry, triggering fears that reader revenue products, and the stability they provide, were at risk of backsliding. But subscription data from multiple firms, as well as interviews with digital subscription experts, proves the opposite, and trends like an uptick in consumer…
You might be wondering how an iconic pretzel brand that’s been around for 26 years continues to go viral over and over again. Well, one thing we know to be true is that everyone loves hot, handmade, pretzels. But that’s not the only reason why. Auntie Anne’s has become a brand on social that takes…
Thousands tuning in to watch gamers on Twitch will experience an unexpected intermission from the charity.
European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened. The European Parliament made recommendations to strengthen its legal framework, which, alongside vague net zero and sustainability claims, will also include carbon neutral/reduction claims around products and the banning of brand-owned…
True Detective: Night Country is giving viewers marketing that’ll make them stop cold. Premiering almost 10 years to the day of Season 1’s debut, the fourth season of True Detective has revitalized the franchise thanks to increasing viewership and marketing stunts that continue to capture fans’ imagination. Starring Jodie Foster and Kali Reis, the series…