British Council appoints integrated creative agency
Win follows competitive pitch.
NHS positions pharmacies as ‘place to go’ to free up GP appointments
M&C Saatchi created the campaign.
Hearst UK hires Celine Gilg as MD for luxury, homes and women’s lifestyle
The appointment completes the UK leadership team.
Great Britain and Northern Ireland’s Tourism Campaign Is About to Get Even Greater
VisitBritain’s longstanding “Great” tourism campaign, which encourages travelers to flock to Great Britain and Northern Ireland, is set to get even more creative, with ambitions to deliver award-winning work and grow the nation’s appeal on the world stage. The campaign has been running for 12 years. It debuted long before Britain’s exit from the European…
How Generative AI Is Changing the Advertising Industry
From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping the industry as we know it. On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Microsoft corporate vice president Kya Sainsbury-Carter to discuss how the software giant is…
Caitlin Clark Breaks NCAA Record With Assists From Peacock and State Farm
Caitlin Clark wore an Iowa jersey while breaking the NCAA women’s basketball scoring record, but State Farm, Nike, Peacock and other brands and networks were also on her team leading up to her big moment. On Thursday night, No. 22 shattered Kelsey Plum’s all-time record of 3,527 career points set in 2017, scoring 49 points…