Sue Frogley lands new CEO role after leaving Publicis Groupe
Frogley will be taking on a new group CEO position with global leadership responsibilities.
Pure Cremation picks media agency for £10m account
The pitch process was handled by Aperto.
Coral releases debut work by Wonderhood Studios
Wonderhood Studios won the account last September.
Exclusive: ESPN Adds Athletes Unlimited Pro Basketball to Broadcast Roster
More professional basketball is coming to television. ESPN and Athletes Unlimited, a network of professional women’s sports leagues, signed a multi-year renewal deal that adds the pro basketball league to the network, which puts all four AU sports–basketball, softball, lacrosse and volleyball–on ESPN platforms. More than 70 live games across the four sports will air…
Coinbase Wins eBay Auction With $500K Bid for Ads on Liquid Death Packaging
Progressive Insurance’s Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory. All in all, Liquid Death’s recently concluded eBay auction lived up to its pre-launch hype, resulting in 200-plus bids, a mostly good-natured brand pile-on and a robust social media discussion, with comments actually worth reading. The winner…
Build-A-Bear Hires Known as Creative AOR to Help the Brand Reach Multiple Generations
Build-A-Bear Workshop, a global brand that appeals to multiple generations, has chosen marketing agency Known as its agency of record for strategy and creative. Known will help Build-A-Bear expand its footprint and integrated consumer communications and build momentum for the brand through compelling content, design, experiences, partnerships and brand expression. The agency is already working…