Adweek Podcast: Inside the Ad Council’s $65 Million Initiative to Improve America’s Mental Health
The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign reached more than 75% of those eligible. Now, it’s turning its attention to mental health with a comprehensive $65 million program designed to reach all corners of the U.S.The initiative aims to challenge the norms…