CTV still restrained by wasted impressions and poor transparency, research shows
Report says only 30% of advertisers and publishers have full transparency of CTV ad placements.
Science-Backed Training Helps the Ad Industry Avoid Greenwashing
A new training and certification program from the nonprofit Institute for Advertising Ethics (IAE) aims to guard against industry greenwashing–in exactly the forms that it exists today. The online course, Green Shield, which is free to take and can be completed in less than an hour, is the first ad industry-focused training to incorporate social…
Streamers join Thinkbox following ad-supported subscription launches
Amazon, Disney+ and Netflix among streamers joining the marketing body for commercial TV.
M&C Saatchi to appoint Zaid Al-Qassab as group chief executive
Appointment of Channel 4 CMO to top job is likely to be seen as a surprise because he has not worked in agency sector.
Complex Media Acquired by Live Shopping Platform Ntwrk for $108 Million
The live shopping platform Ntwrk has acquired the music and culture publisher Complex Media from BuzzFeed Inc. for $108 million in cash, finalizing a months-long series of discussions between the two companies. Universal Music Group will serve as a strategic partner in the tie-up, as ADWEEK first reported. Investors in the deal include Main Street…
The Speed of Culture Podcast: Nissan’s Journey Through Changing Consumer Demands
Over the past decade, the automotive industry has changed dramatically. First, it was the rise of electric vehicles, but now we are seeing an increase in software-defined vehicles, all driven by consumer needs. To gain insights into how the company is adapting its marketing strategies to align with shifting consumer trends, we spoke to Nissan’s…