Nestlé increases marketing spend as sales fall 1.5%
Chief executive said Nestlé delivered ‘increased marketing investments’ despite the cost-of-living crisis.
Perrigo hires VML as global strategic and creative partner
The appointment marks the first time the pharmaceutical company has hired a single agency partner to work across 45 global and regional brands.
Think! fake radio station encourages young men to watch their speed
The campaign stars People Just Do Nothing’s Hugo Chegwin and Top Boy’s Kadeem Ramsay.
WPP creative agency revenues down 1.6% in 2023 while Group M’s rise by 4.9%
Overall revenue growth bolstered by strong UK as North American market declined.
Jennifer Aniston Forgets ‘the Rachel’ in Latest Uber Eats Ad
Jennifer Aniston couldn’t remember her on-screen soul mate David Schwimmer, and now she’s drawing a complete blank on “the Rachel” hairdo. What kind of mind meld has Uber Eats orchestrated here? In a continuation of the “Worth Remembering” campaign that kicked off during Super Bowl 58, Aniston is back for another round of promoting Uber…
Campaign podcast: sports and the changing nature of fandom
A look ahead to 2024’s big sporting events.