Gen Z consumers are notoriously ad-averse, with 99% hitting “skip” on ads and 63% using ad blockers to avoid advertising. So how can brands grab their attention in 2024? As a Gen Zer who works in advertising, I want to share insights into how we view ads. It’s not as simple as Gen Z being…
Former Forrester analyst Joanna O’Connell is joining Omnicom Media Group (OMG) as its first chief intelligence officer in North America. At the helm of the group’s marketplace intelligence team, O’Connell will continue her work as a media analyst to provide the group’s clients insight into market trends and changes. O’Connell began her career in 2000…
On this episode of Brave Commerce, Julien Bouzitat, the U.S. general of Laneige and Innisfree, part of the Amorepacific Group, joins hosts Rachel Tipograph and Sarah Hofstetter to share valuable insights into the evolving landscape of beauty, the significance of strategic partnerships, and the nuanced art of adapting global brands for regional success. Bouzitat’s journey…
Apple is setting high expectations for its Vision Pro spatial computer by previewing the device’s Feb. 2 launch with an ad modeled after “Hello,” the film that introduced the iPhone in 2007. While “Hello” showed a myriad of TV and film characters answering the phone, “Get Ready” kicks off with Gene Wilder in Young Frankenstein…
A potential advertising innovation proposed for London in the style of the Las Vegas Sphere will not move forward after Madison Square Garden Entertainment (MSG) withdrew its proposal. MSG had hoped to build a 21,000-capacity venue in the Stratford area of the city, but that was rejected by Mayor Sadiq Khan late last year. Despite…
People have been shopping in stores for centuries. Trading posts, shops, markets, boutiques, chain stores. People like to look at items inside a structure, squeezing, sniffing, touching, browsing, comparing and ultimately choosing items to take home. Despite the surge in ecommerce, more than 80% of shopping is still done in-person. In-store remains a key frontier,…