Keeping the Spark Alive in Long-Term Agency Relationships

Advertising’s traditional agency of record model isn’t quite dead yet but the divorce rate is high, with the average appointment lasting just three years. One partnership defying the odds–in fact, they’re marking 10 years in 2024–is personal care giant Essity (owner of Libresse and Knix) and U.K. agency AMV BBDO, who know it doesn’t have…