iHeartMedia and Wilmer Valderrama on Getting Marketers Out of Their Comfort Zone

Actor Wilmer Valderrama knew when he joined NCIS seven years ago that some members of prestige Hollywood might question his decision. “If you’re an actor and you do a procedural show, I mean, that’s like, elephants go to die. Right?” Valderrama said on stage at the Adweek X event in Los Angeles this week. “That’s…