How Häagen-Dazs Aims to Return to Its Glory Days with BBH

The older we get, the more we look to reclaim our youth, and that is certainly true of luxury ice cream brand Haagen-Dazs, which aims to recapture past glories with the reappointment of BBH as its global lead creative agency. The agency originally worked with Haagen-Dazs in the 1990s, creating its first risque TV advertising…