How Gatorade Debuted Its New iD Membership Program In Las Vegas During the Super Bowl

To launch its free Gatorade iD membership program, the PepsiCo brand is hosting an exclusive Super Bowl experience in Las Vegas for young visiting athletes and its NFL talent roster. The invite-only immersive activation puts Gatorade’s technology on display. Once invitees sign up for Gatorade iD, they receive a custom access card that they tap…