Global Ad Spend Growth Expected to Decelerate in 2024

Despite inflation easing, global advertising spending is set to grow at a lower rate next year than initially expected, with two forecasts expecting a deceleration to mid-single digits. Released in November, marketing data firm WARC predicted that advertising spending would rise by 8.2% in 2024 from a modest 4.4% in 2023. However, two new reports…