E*Trade Baby Becomes Trash-Talking Pickleball Phenom in Super Bowl Ad

The E*Trade baby picked a new Super Bowl teammate in creative agency 72andSunny and a new pastime in pickleball for his latest Big Game ad. Using the fast-growing “tennis for babies, but for adults” as a metaphor for the daunting world of securities trading, E*Trade’s 30-second Super Bowl 58 spot–airing during the second quarter–has its…