New Balance boasts deep roots and universal appeal in Grey Days film
Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.
WPP chief exec Mark Read targeted by deepfake scammers
Fraudsters used AI to impersonate Read in Microsoft Teams meeting with ‘agency leader’.
Skoda campaign focuses on ‘familying’ values
Leo Burnett’s agency Fallon retained Skoda’s creative account and added a social remit last year.
Apple’s ‘Crush!’ ad rated at only 1.9 stars by System1
The spot has provoked a strong backlash from celebrities and creatives.
Peroni Nastro Azzurro launches global creative review
The process is being handled by AAR.
Argos mascot Trevor cooks up a storm in latest ad
T&Pm created the campaign.