Turkey of the Week: PG Tips ‘Rock solid’
‘Rock solid’ is the tea brand’s first major ad campaign in eight years.
‘Rock solid’ is the tea brand’s first major ad campaign in eight years.
Wins in China accounted for most new-business activity during the period.
French and Italian accounts had a noticeable impact.
Bird and Croft joined the indie in 2018 from 4Creative.
Raquel Chicourel previously worked at the likes of Grey London and M&C Saatchi.
Follows a shake-up of the digital agency’s UK leadership team.