Klarna cuts marketing agency spend by 25% aided by AI
Its total sales and marketing spend have been lowered by 11%.
Disney+ secures first EMEA sponsorship by L’Oréal
The deal will launch in five markets.
Toyota set to end $600 million Olympic sponsorship deal
Japanese giant seeking to end nine-year tenure with the Games, after becoming first auto brand to sign a top-tier sponsorship contract in 2015.
Gillian Anderson champions sleep for Team GB stars in Dreams ad
Campaign was created by M&C Saatchi.
Pinterest hires UK MD from Spotify
Beth Horn joined Spotify in December 2023.
F&F celebrates movement with summer fashion spot
BBH London created the work for Tesco’s in-house clothing line.