Q1 global media new-biz spotlight: billings fall but retentions rise
Volkswagen and Mercedes-Benz among flurry of reappointments.
Publicis wins vote for Arthur Sadoun to head single board after seeing off critics
Maurice Lévy says it was a “total absurdity” for proxy advisers to oppose Sadoun’s combined role as chair and CEO on new unitary board.
MediaSense to acquire PwC UK team
The acquisition is the biggest deal involving the media advisor company since Apiary Capital took a majority stake in it in 2021.
Zoopla boosts marketing spend by 41% as it ramps up localised targeting
The property website has adopted a hyper-local style of advertising for the summer.
‘The purse strings are opening again’: Adspend and how it will change in 2024
Campaign’s latest market report is out now.
Supercell signs up Chris Hemsworth and Christina Ricci for star-studded ads
The campaign, by Uncommon Creative Studio, also features actors Ken Jeong, Will Arnett and Auli’i Cravalho.