VML chairman Mark Roalfe retires from adland after 44 years
Roalfe describes his career as a “lucky long adventure”.
Twix and Adam & Eve/DDB kick-start the tension in ‘cookie in disguise’ biker spot
Ad follows 2022’s award-winning ‘Bears’.
Are controversial ads really such a bad thing?
Following Apple’s recent ‘Crush’ ad controversy and Bumble’s fumble, Campaign explores whether or not there is merit in an ad that is criticised but still garners attention, as opposed to going unnoticed.
Mother Design creates fresh brand identity for Air Up
Air Up is aiming to strengthen its position as an aspirational lifestyle brand.
Sega selects single agency for consolidated media account
Pitch involved a three-way shootout.
Media Week 30 Under 30 2024: winners revealed
‘A highlight in the calendar, shining a light on the exceptional talent in our industry’.