Start up – Ahmed Maher https://ahmedmaher.me Mon, 06 May 2024 00:01:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://ahmedmaher.me/wp-content/uploads/2022/12/cropped-n2a-371908cf0096e98fb9171fb09ac7cd16cd14ff24.avatars_letters-32x32.png Start up – Ahmed Maher https://ahmedmaher.me 32 32 Crisp ‘N Dry goes heavy on the ‘N’ in first spot by Lucky Generals https://ahmedmaher.me/crisp-n-dry-goes-heavy-on-the-n-in-first-spot-by-lucky-generals/ https://ahmedmaher.me/crisp-n-dry-goes-heavy-on-the-n-in-first-spot-by-lucky-generals/#respond Mon, 06 May 2024 00:01:00 +0000 https://ahmedmaher.me/crisp-n-dry-goes-heavy-on-the-n-in-first-spot-by-lucky-generals/ Lucky Generals appointed to creative account last year.

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]]> https://ahmedmaher.me/crisp-n-dry-goes-heavy-on-the-n-in-first-spot-by-lucky-generals/feed/ 0 PG Tips releases first major ad campaign in eight years after hiring new agency https://ahmedmaher.me/pg-tips-releases-first-major-ad-campaign-in-eight-years-after-hiring-new-agency/ https://ahmedmaher.me/pg-tips-releases-first-major-ad-campaign-in-eight-years-after-hiring-new-agency/#respond Sat, 04 May 2024 21:00:00 +0000 https://ahmedmaher.me/pg-tips-releases-first-major-ad-campaign-in-eight-years-after-hiring-new-agency/ The ad stars Top Boy actor Ashley Walters.

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]]> https://ahmedmaher.me/pg-tips-releases-first-major-ad-campaign-in-eight-years-after-hiring-new-agency/feed/ 0 Campaign’s 13 most-read articles: April 2024 https://ahmedmaher.me/campaigns-13-most-read-articles-april-2024/ https://ahmedmaher.me/campaigns-13-most-read-articles-april-2024/#respond Fri, 03 May 2024 14:25:00 +0000 https://ahmedmaher.me/campaigns-13-most-read-articles-april-2024/ In case you missed them, here are Campaign UK’s most popular articles from the past month.

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]]> https://ahmedmaher.me/campaigns-13-most-read-articles-april-2024/feed/ 0 Moneysupermarket and NCA send Judi Dench’s agents undercover at the opera https://ahmedmaher.me/moneysupermarket-and-nca-send-judi-denchs-agents-undercover-at-the-opera/ https://ahmedmaher.me/moneysupermarket-and-nca-send-judi-denchs-agents-undercover-at-the-opera/#respond Fri, 03 May 2024 14:03:12 +0000 https://ahmedmaher.me/moneysupermarket-and-nca-send-judi-denchs-agents-undercover-at-the-opera/ Ad marks third in series by features director John Madden.

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]]> https://ahmedmaher.me/moneysupermarket-and-nca-send-judi-denchs-agents-undercover-at-the-opera/feed/ 0 Confused.com unveils first work by Leo Burnett UK https://ahmedmaher.me/confused-com-unveils-first-work-by-leo-burnett-uk/ https://ahmedmaher.me/confused-com-unveils-first-work-by-leo-burnett-uk/#respond Fri, 03 May 2024 11:37:58 +0000 https://ahmedmaher.me/?p=5521 Leo Burnett UK won the account in October 2023.

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]]> https://ahmedmaher.me/confused-com-unveils-first-work-by-leo-burnett-uk/feed/ 0 Westland picks media planning and buying agency https://ahmedmaher.me/westland-picks-media-planning-and-buying-agency/ https://ahmedmaher.me/westland-picks-media-planning-and-buying-agency/#respond Fri, 03 May 2024 11:25:34 +0000 https://ahmedmaher.me/?p=5522 Horticulture brand spends around £2.5m annually on media.

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]]> https://ahmedmaher.me/westland-picks-media-planning-and-buying-agency/feed/ 0 Croud secures £34m funding for ‘ambitious growth plans’ https://ahmedmaher.me/croud-secures-34m-funding-for-ambitious-growth-plans/ https://ahmedmaher.me/croud-secures-34m-funding-for-ambitious-growth-plans/#respond Fri, 03 May 2024 11:13:44 +0000 https://ahmedmaher.me/?p=5523 The business previously received private equity backing from LDC in 2019.

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]]> https://ahmedmaher.me/croud-secures-34m-funding-for-ambitious-growth-plans/feed/ 0 Social overtakes search for adspend in landmark global shift: Warc Media https://ahmedmaher.me/social-overtakes-search-for-adspend-in-landmark-global-shift-warc-media/ https://ahmedmaher.me/social-overtakes-search-for-adspend-in-landmark-global-shift-warc-media/#respond Fri, 03 May 2024 10:50:24 +0000 https://ahmedmaher.me/?p=5518 Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.

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]]> https://ahmedmaher.me/social-overtakes-search-for-adspend-in-landmark-global-shift-warc-media/feed/ 0 Social overtakes search for adspend in landmark global shift: Warc Media https://ahmedmaher.me/social-overtakes-search-for-adspend-in-landmark-global-shift-warc-media-2/ https://ahmedmaher.me/social-overtakes-search-for-adspend-in-landmark-global-shift-warc-media-2/#respond Fri, 03 May 2024 10:50:24 +0000 https://ahmedmaher.me/social-overtakes-search-for-adspend-in-landmark-global-shift-warc-media-2/ Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.

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]]> https://ahmedmaher.me/social-overtakes-search-for-adspend-in-landmark-global-shift-warc-media-2/feed/ 0 Noel Bunting among seven UK adland figures on Cannes Lions Shortlisting Jury https://ahmedmaher.me/noel-bunting-among-seven-uk-adland-figures-on-cannes-lions-shortlisting-jury/ https://ahmedmaher.me/noel-bunting-among-seven-uk-adland-figures-on-cannes-lions-shortlisting-jury/#respond Fri, 03 May 2024 10:40:46 +0000 https://ahmedmaher.me/noel-bunting-among-seven-uk-adland-figures-on-cannes-lions-shortlisting-jury/ A dozen new markets are represented on the Shortlisting Jury for the first time.

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]]> https://ahmedmaher.me/noel-bunting-among-seven-uk-adland-figures-on-cannes-lions-shortlisting-jury/feed/ 0