Social media marketing – Ahmed Maher https://ahmedmaher.me Tue, 07 May 2024 20:05:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://ahmedmaher.me/wp-content/uploads/2022/12/cropped-n2a-371908cf0096e98fb9171fb09ac7cd16cd14ff24.avatars_letters-32x32.png Social media marketing – Ahmed Maher https://ahmedmaher.me 32 32 Meta Continues AI Push With New Generative Image and Text Tools https://ahmedmaher.me/meta-continues-ai-push-with-new-generative-image-and-text-tools/ https://ahmedmaher.me/meta-continues-ai-push-with-new-generative-image-and-text-tools/#respond Tue, 07 May 2024 20:05:10 +0000 https://ahmedmaher.me/meta-continues-ai-push-with-new-generative-image-and-text-tools/ Meta introduced new products today that let advertisers use generative AI to create images and text. As artificial intelligence becomes more foundational to how marketers approach their jobs, Meta wants to maintain its reputation for being a one-stop easy button for brands. The social network will offer the capability for brands to upload existing creative,…

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]]> https://ahmedmaher.me/meta-continues-ai-push-with-new-generative-image-and-text-tools/feed/ 0 Béis Goes Country With Pit Stop Pop-Up at Stagecoach https://ahmedmaher.me/beis-goes-country-with-pit-stop-pop-up-at-stagecoach/ https://ahmedmaher.me/beis-goes-country-with-pit-stop-pop-up-at-stagecoach/#respond Tue, 07 May 2024 19:58:27 +0000 https://ahmedmaher.me/beis-goes-country-with-pit-stop-pop-up-at-stagecoach/ When it comes to traveling, it’s hard not to come across the Beis weekender or suitcases. Recently, the company was the official luggage and travel bag sponsor of the country music festival Stagecoach, bringing its signature style to the heart of the desert with a pop-up called the Beis Pit Stop. Inspired by vintage gas…

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]]> https://ahmedmaher.me/beis-goes-country-with-pit-stop-pop-up-at-stagecoach/feed/ 0 The Less Obvious Scary Things About Starting an Ad Agency https://ahmedmaher.me/the-less-obvious-scary-things-about-starting-an-ad-agency/ https://ahmedmaher.me/the-less-obvious-scary-things-about-starting-an-ad-agency/#respond Tue, 07 May 2024 18:53:49 +0000 https://ahmedmaher.me/the-less-obvious-scary-things-about-starting-an-ad-agency/ If you inherited your agency or have just won the Powerball and are thinking of starting up, you can stop reading right now. This is for the bootstrappers, the freelancers, the one-man-bands, the scrappy ones. If you’re going to bootstrap your own thing, you’re going to have to learn to live with fear. The big,…

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]]> https://ahmedmaher.me/the-less-obvious-scary-things-about-starting-an-ad-agency/feed/ 0 Glamorous Rest: Unisom and Christian Siriano Host Slumber-Themed Met Gala Parade https://ahmedmaher.me/glamorous-rest-unisom-and-christian-siriano-host-slumber-themed-met-gala-parade/ https://ahmedmaher.me/glamorous-rest-unisom-and-christian-siriano-host-slumber-themed-met-gala-parade/#respond Tue, 07 May 2024 15:56:04 +0000 https://ahmedmaher.me/glamorous-rest-unisom-and-christian-siriano-host-slumber-themed-met-gala-parade/ In the fashion industry, people anticipate the first Monday in May when the annual Met Gala takes place. The looks that grace the Metropolitan Museum of Art’s steps become conversation fodder for both industry leaders and social media observers. This year, sleep-aid brand Unisom and fashion designer Christian Siriano seized the glamorous moment with an…

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]]> https://ahmedmaher.me/glamorous-rest-unisom-and-christian-siriano-host-slumber-themed-met-gala-parade/feed/ 0 Burger King Celebrates Bald Spots With a Whopper Giveaway https://ahmedmaher.me/burger-king-celebrates-bald-spots-with-a-whopper-giveaway/ https://ahmedmaher.me/burger-king-celebrates-bald-spots-with-a-whopper-giveaway/#respond Tue, 07 May 2024 15:38:55 +0000 https://ahmedmaher.me/burger-king-celebrates-bald-spots-with-a-whopper-giveaway/ Brazilian social media users have coined plenty of names for different types of baldness, such as “the hairy bald” and “long forehead.” Burger King got in on the game by dubbing the combination of a receding hairline and a bald spot “the bald thru,” while luring customers to its drive-throughs. A film from agency David…

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]]> https://ahmedmaher.me/burger-king-celebrates-bald-spots-with-a-whopper-giveaway/feed/ 0 What to Expect From Disney’s Upfront, According to Ad Sales Boss Rita Ferro https://ahmedmaher.me/what-to-expect-from-disneys-upfront-according-to-ad-sales-boss-rita-ferro/ https://ahmedmaher.me/what-to-expect-from-disneys-upfront-according-to-ad-sales-boss-rita-ferro/#respond Tue, 07 May 2024 15:17:21 +0000 https://ahmedmaher.me/what-to-expect-from-disneys-upfront-according-to-ad-sales-boss-rita-ferro/ Disney is welcoming marketers back to the wonderful world of upfronts, and global advertising president Rita Ferro can’t wait to get started. Without Hollywood strikes keeping talent away this year, Ferro noted that Disney is “way ahead” in terms of planning, talent commitments and what the company will showcase at its May 14 upfront event…

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]]> https://ahmedmaher.me/what-to-expect-from-disneys-upfront-according-to-ad-sales-boss-rita-ferro/feed/ 0 Prime Video Gets New Interactive and Shoppable Ad Formats Ahead of Upfront https://ahmedmaher.me/prime-video-gets-new-interactive-and-shoppable-ad-formats-ahead-of-upfront/ https://ahmedmaher.me/prime-video-gets-new-interactive-and-shoppable-ad-formats-ahead-of-upfront/#respond Tue, 07 May 2024 13:00:00 +0000 https://ahmedmaher.me/prime-video-gets-new-interactive-and-shoppable-ad-formats-ahead-of-upfront/ Remote possibilities are becoming a reality thanks to Amazon’s new ad formats. Top line Ahead of its upfront presentation May 14, Amazon Ads is announcing an expanded suite of interactive and shoppable ad formats for Prime Video with remote-enabled capabilities. The new formats include shoppable carousel ads, pause ads and brand trivia ads. Between the…

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]]> https://ahmedmaher.me/prime-video-gets-new-interactive-and-shoppable-ad-formats-ahead-of-upfront/feed/ 0 Tubi Gives Emerging Filmmakers and Fans a Voice With Stubios https://ahmedmaher.me/tubi-gives-emerging-filmmakers-and-fans-a-voice-with-stubios/ https://ahmedmaher.me/tubi-gives-emerging-filmmakers-and-fans-a-voice-with-stubios/#respond Tue, 07 May 2024 13:00:00 +0000 https://ahmedmaher.me/tubi-gives-emerging-filmmakers-and-fans-a-voice-with-stubios/ Thanks to a diverse media library and no financial barrier to entry, Tubi has emerged as the streamer of choice among a new generation of content consumers. Now, the Fox-owned FAST service seeks to extend its purple reign over that prized demographic by giving a leg-up to a new generation of content creators. Enter Stubios,…

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]]> https://ahmedmaher.me/tubi-gives-emerging-filmmakers-and-fans-a-voice-with-stubios/feed/ 0 Buyers Ask To Prune Streaming TV Tech Partners Ahead Of Upfronts https://ahmedmaher.me/buyers-ask-to-prune-streaming-tv-tech-partners-ahead-of-upfronts/ https://ahmedmaher.me/buyers-ask-to-prune-streaming-tv-tech-partners-ahead-of-upfronts/#respond Tue, 07 May 2024 08:35:38 +0000 https://ahmedmaher.me/buyers-ask-to-prune-streaming-tv-tech-partners-ahead-of-upfronts/ As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they’re asking for more efficient programmatic supply paths with fewer tech partners between buyers and sellers, six media buying sources told ADWEEK. “The publishers that will get the most money from us are the ones that eliminate the most…

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]]> https://ahmedmaher.me/buyers-ask-to-prune-streaming-tv-tech-partners-ahead-of-upfronts/feed/ 0 In Paramount’s Upfront Talks, Mergers Are More of a ‘Background Topic’ https://ahmedmaher.me/in-paramounts-upfront-talks-mergers-are-more-of-a-background-topic/ https://ahmedmaher.me/in-paramounts-upfront-talks-mergers-are-more-of-a-background-topic/#respond Mon, 06 May 2024 13:00:00 +0000 https://ahmedmaher.me/in-paramounts-upfront-talks-mergers-are-more-of-a-background-topic/ Buyers are looking to discuss several upfront priorities with Paramount, but mergers aren’t what’s “top of mind,” according to ad sales chief John Halley. Last week, CEO Bob Bakish exited Paramount amid ongoing merger talks with Skydance Media. Meanwhile, Sony and Apollo also reportedly made a $26 billion cash offer to buy the company. However,…

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