Social media marketing – Ahmed Maher https://ahmedmaher.me Sat, 24 Aug 2024 21:43:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://ahmedmaher.me/wp-content/uploads/2022/12/cropped-n2a-371908cf0096e98fb9171fb09ac7cd16cd14ff24.avatars_letters-32x32.png Social media marketing – Ahmed Maher https://ahmedmaher.me 32 32 https://ahmedmaher.me/%d8%a7%d9%84%d8%ae%d8%a8%d9%8a%d8%b1-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a-%d8%a3%d8%ad%d9%85%d8%af-%d9%85%d8%a7%d9%87%d8%b1-%d9%8a%d8%b9%d8%af%d8%af-%d9%85%d9%83%d8%a7%d8%b3%d8%a8-%d8%ad/ https://ahmedmaher.me/%d8%a7%d9%84%d8%ae%d8%a8%d9%8a%d8%b1-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a-%d8%a3%d8%ad%d9%85%d8%af-%d9%85%d8%a7%d9%87%d8%b1-%d9%8a%d8%b9%d8%af%d8%af-%d9%85%d9%83%d8%a7%d8%b3%d8%a8-%d8%ad/#respond Thu, 01 Aug 2024 21:36:00 +0000 https://ahmedmaher.me/?p=9087 <p>The post first appeared on Ahmed Maher.</p>

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]]> https://ahmedmaher.me/9098-2/feed/ 0 What Early Access To OpenAI’s Sora Has Taught David Droga About Creativity https://ahmedmaher.me/what-early-access-to-openais-sora-has-taught-david-droga-about-creativity/ https://ahmedmaher.me/what-early-access-to-openais-sora-has-taught-david-droga-about-creativity/#respond Thu, 20 Jun 2024 11:53:58 +0000 https://ahmedmaher.me/what-early-access-to-openais-sora-has-taught-david-droga-about-creativity/ CANNES, France–Ad veteran David Droga is one of the few people with the keys to OpenAI’s text-to-video tool Sora, and it’s already reshaping how he thinks about creativity. “Not all creativity is worth saving,” said the CEO of Accenture Song in conversation at the Cannes Lions Festival with OpenAI chief technology officer Mira Murati. “The…

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]]> https://ahmedmaher.me/what-early-access-to-openais-sora-has-taught-david-droga-about-creativity/feed/ 0 Why the US Is the Next Step in Wrexham Women’s Team’s Rise https://ahmedmaher.me/why-the-us-is-the-next-step-in-wrexham-womens-teams-rise/ https://ahmedmaher.me/why-the-us-is-the-next-step-in-wrexham-womens-teams-rise/#respond Thu, 20 Jun 2024 10:00:00 +0000 https://ahmedmaher.me/why-the-us-is-the-next-step-in-wrexham-womens-teams-rise/ The Wrexham AFC women’s team connected with viewers through their stories on FX’s Welcome to Wrexham, and their ascendant play took them to Wales’ top-tier Adran Premier League. Now, their U.S. tour looks to use a bit of sports marketing to connect them to global fans and brands. Just two years ago, Wrexham owners Ryan…

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]]> https://ahmedmaher.me/why-the-us-is-the-next-step-in-wrexham-womens-teams-rise/feed/ 0 How Politicians’ Personal Brands Play Into an Election https://ahmedmaher.me/how-politicians-personal-brands-play-into-an-election/ https://ahmedmaher.me/how-politicians-personal-brands-play-into-an-election/#respond Thu, 20 Jun 2024 08:00:00 +0000 https://ahmedmaher.me/how-politicians-personal-brands-play-into-an-election/ Last April, Donald Trump sat for a deposition in the offices of Letitia James. The New York attorney general had filed a civil fraud case against the former president, alleging he’d inflated the value of his assets to secure favorable loans and tax benefits. In seven hours of testimony, Trump held forth about everything from…

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]]> https://ahmedmaher.me/how-politicians-personal-brands-play-into-an-election/feed/ 0 How Brands are Unlocking Customer Loyalty Through Data to Unleash Growth https://ahmedmaher.me/how-brands-are-unlocking-customer-loyalty-through-data-to-unleash-growth/ https://ahmedmaher.me/how-brands-are-unlocking-customer-loyalty-through-data-to-unleash-growth/#respond Wed, 19 Jun 2024 18:54:00 +0000 https://ahmedmaher.me/how-brands-are-unlocking-customer-loyalty-through-data-to-unleash-growth/ CANNES, France–First-party data might not be a sexy topic for a beach discussion, but it is one that can help brands explore new opportunities for growth. Scaled data sets from customer loyalty programs can help brands find out more about their consumers’ behaviors, getting under their skin and targeting them better than ever. ADWEEK editor…

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]]> https://ahmedmaher.me/how-brands-are-unlocking-customer-loyalty-through-data-to-unleash-growth/feed/ 0 Think Globally, Act Locally: Marketing Tips from Diageo and NWSL https://ahmedmaher.me/think-globally-act-locally-marketing-tips-from-diageo-and-nwsl/ https://ahmedmaher.me/think-globally-act-locally-marketing-tips-from-diageo-and-nwsl/#respond Wed, 19 Jun 2024 18:38:11 +0000 https://ahmedmaher.me/think-globally-act-locally-marketing-tips-from-diageo-and-nwsl/ CANNES, France–Artificial intelligence may continue to be one of the hottest topics at Cannes Lions and beyond, but an ADWEEK House session on Tuesday veered in a different, more sentient direction. And the CEO of Time magazine, Jessica Sibley, was there for it. “I think what I love about this conversation is we’re not talking…

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]]> https://ahmedmaher.me/think-globally-act-locally-marketing-tips-from-diageo-and-nwsl/feed/ 0 Globant Launches Globant Gut to Compete With the Big Consultancies https://ahmedmaher.me/globant-launches-globant-gut-to-compete-with-the-big-consultancies/ https://ahmedmaher.me/globant-launches-globant-gut-to-compete-with-the-big-consultancies/#respond Wed, 19 Jun 2024 14:32:30 +0000 https://ahmedmaher.me/globant-launches-globant-gut-to-compete-with-the-big-consultancies/ CANNES, France–Eight months after tech giant Globant acquired Gut, ADWEEK’s Breakthrough Agency of the Year, the digital consultancy is making its first move to transform its creative and tech offerings. Globant is combining the agencies it has previously acquired, including Habitant, Ad_bid, KTBO, Vertic and Gut, into one Globant Gut Network, organized around eight disciplines…

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]]> https://ahmedmaher.me/globant-launches-globant-gut-to-compete-with-the-big-consultancies/feed/ 0 Elon Musk’s Advertiser Apology Tour Begins at Cannes https://ahmedmaher.me/elon-musks-advertiser-apology-tour-begins-at-cannes/ https://ahmedmaher.me/elon-musks-advertiser-apology-tour-begins-at-cannes/#respond Wed, 19 Jun 2024 12:37:35 +0000 https://ahmedmaher.me/elon-musks-advertiser-apology-tour-begins-at-cannes/ Elon Musk dialed back his infamous GFY comment to advertisers last year, saying he only meant the message for brands that would not enable free speech. The owner and chief technology officer of X (formerly Twitter) is at the Cannes Lions Festival this week on a mission to win back advertisers after many fled the…

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