What Early Access To OpenAI’s Sora Has Taught David Droga About Creativity
CANNES, France–Ad veteran David Droga is one of the few people with the keys to OpenAI’s text-to-video tool Sora, and it’s already reshaping how he thinks about creativity. “Not all creativity is worth saving,” said the CEO of Accenture Song in conversation at the Cannes Lions Festival with OpenAI chief technology officer Mira Murati. “The…
Why the US Is the Next Step in Wrexham Women’s Team’s Rise
The Wrexham AFC women’s team connected with viewers through their stories on FX’s Welcome to Wrexham, and their ascendant play took them to Wales’ top-tier Adran Premier League. Now, their U.S. tour looks to use a bit of sports marketing to connect them to global fans and brands. Just two years ago, Wrexham owners Ryan…
How Politicians’ Personal Brands Play Into an Election
Last April, Donald Trump sat for a deposition in the offices of Letitia James. The New York attorney general had filed a civil fraud case against the former president, alleging he’d inflated the value of his assets to secure favorable loans and tax benefits. In seven hours of testimony, Trump held forth about everything from…