Influencers – Ahmed Maher https://ahmedmaher.me Thu, 30 Nov 2023 12:14:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://ahmedmaher.me/wp-content/uploads/2022/12/cropped-n2a-371908cf0096e98fb9171fb09ac7cd16cd14ff24.avatars_letters-32x32.png Influencers – Ahmed Maher https://ahmedmaher.me 32 32 The Garage Podcast: Measure Everything https://ahmedmaher.me/the-garage-podcast-measure-everything/ Wed, 29 Nov 2023 11:00:00 +0000 https://ahmedmaher.me/the-garage-podcast-measure-everything/ Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation. Last week, we visited The Mars Agency to discuss knowing…

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]]> This Year, Give Thanks for the Creatives https://ahmedmaher.me/this-year-give-thanks-for-the-creatives/ Wed, 22 Nov 2023 11:00:00 +0000 https://ahmedmaher.me/this-year-give-thanks-for-the-creatives/ As our November holiday approaches, we find ourselves reflecting on the many things we’re thankful for. As a long-time veteran of the ad business, I’m thankful for the creative people in this industry, who breathe life into campaigns and brands on a daily basis, despite ever-changing client priorities and challenging economic environments. While many of…

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]]> What Brands Need to Know About Creator Marketing in 2024 https://ahmedmaher.me/what-brands-need-to-know-about-creator-marketing-in-2024/ Thu, 16 Nov 2023 20:36:45 +0000 https://ahmedmaher.me/what-brands-need-to-know-about-creator-marketing-in-2024/ In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in partnership with Northwestern University’s Retail Analytics Council highlights the profound impact of creator marketing, an industry now estimated at $21 billion. Brands and retailers are…

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