Consumer Behaviour – Ahmed Maher

Puma’s Web3 Efforts Are Paying Off and Driving Consumer Engagement

admin — Tue, 21 Nov 2023 19:21:48 +0000

With artificial intelligence making swift advancements every day, the metaverse–recently presumed “dead” in the industry–is silently enabling brands to bridge physical products with digital experiences, reaching new audiences and ultimately driving revenue. During Adweek’s NexTech event on Nov. 15, Puma shared how its bullish Web3 initiatives dispelled common crypto critiques. Thanks to its blockchain-driven campaign…

The post Puma’s Web3 Efforts Are Paying Off and Driving Consumer Engagement first appeared on Ahmed Maher.

Inside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power

admin — Fri, 17 Nov 2023 09:00:00 +0000

When producing this year’s holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely to have after a year of economic uncertainty. The creative idea would also need to work in as many countries as possible. The retail giant’s in-house creative team would end up producing the “Joy Is…

The post Inside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power first appeared on Ahmed Maher.

Uber and Spotify Are Tapping Into Changing Consumer Behaviors

admin — Thu, 16 Nov 2023 19:07:47 +0000

Car hire app Uber and audio platform Spotify have more evidence that people, especially younger generations, are gravitating toward longer-form content. “People are spending two and a half hours a day on Spotify’s platform,” Grace Kao, global head of business marketing at Spotify, said on stage at Adweek’s NexTech event this week. “It’s a great…

The post Uber and Spotify Are Tapping Into Changing Consumer Behaviors first appeared on Ahmed Maher.