Branding – Ahmed Maher

Household Brands Opt for Lower Profile at This Year’s UN Climate Summit

admin — Thu, 30 Nov 2023 09:11:47 +0000

Over 200 private businesses–including major brands like Google, LVMH, Mastercard, Microsoft and Unilever–will have a presence at this year’s 28th annual United Nations climate summit, which kicks off today in Dubai. But after climate activists criticized Coca-Cola’s sponsorship last year, many household names have chosen to keep a lower profile at the event–participating in panels…

The post Household Brands Opt for Lower Profile at This Year’s UN Climate Summit first appeared on Ahmed Maher.

McDonald’s Brings Back the McNugget Buddies With Kerwin Frost Collaboration

admin — Wed, 29 Nov 2023 15:00:00 +0000

McNugget Buddies, a collection of McDonald’s Happy Meal toys introduced in 1988, are making a comeback after more than 25 years through a collaboration with DJ and comedian Kerwin Frost. The Kerwin Frost Box launches in the U.S. and select global markets on Dec. 11, along with a TV commercial from lead creative agency Wieden+Kennedy…

The post McDonald’s Brings Back the McNugget Buddies With Kerwin Frost Collaboration first appeared on Ahmed Maher.

Sydney Sweeney Fixes Up a Ford Mustang in Campaign Championing Women in Auto Sector

admin — Wed, 29 Nov 2023 14:00:00 +0000

When auto brand Ford partnered with Euphoria and The White Lotus star Sydney Sweeney to launch a women’s workwear collection in March, items began selling out in less than 36 hours. The success inspired the brand and Wieden+Kennedy New York to expand on the partnership, with a campaign aiming to break barriers for women in…

The post Sydney Sweeney Fixes Up a Ford Mustang in Campaign Championing Women in Auto Sector first appeared on Ahmed Maher.

Spotify Wrapped Has the Receipts to Prove Just How Real Things Got in 2023

admin — Wed, 29 Nov 2023 13:00:00 +0000

It’s the most wonderful time of the year: Spotify Wrapped season. For all those who observe the annual tradition, it’s time to delve into your 2023 listening habits. Did Beyonce or Taylor Swift dominate? How many times you hit play on “Flowers” by Miley Cyrus? Were you the only person who made an unhinged playlist…

The post Spotify Wrapped Has the Receipts to Prove Just How Real Things Got in 2023 first appeared on Ahmed Maher.

Walmart’s Holiday ‘RomCommerce’ Aims to Make Shoppers Swoon

admin — Tue, 28 Nov 2023 13:00:00 +0000

This holiday season, Walmart is taking a page from The Hallmark Channel–sort of. While the cable network remains the undisputed champion of the holiday film genre, the mega-retailer is throwing its own hat into the romcom ring. Its new 23-episode series, Add to Heart, aims to connect with shoppers who watch the sweet guilty pleasures…

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How Domino’s and Expedia Use Attention to Improve Campaign Effectivenesse

admin — Tue, 28 Nov 2023 11:28:29 +0000

As the next wave of attention metrics evolves, brands like Domino’s and Expedia Group are going beyond simply measuring attention to using tools to identify new audiences and understand the content and messaging that resonates, ultimately leading to more effective campaigns. Contextual ad-tech firm GumGum, which last year acquired attention-tracking vendor Playground xyz and its…

The post How Domino’s and Expedia Use Attention to Improve Campaign Effectivenesse first appeared on Ahmed Maher.

Gen Z Is Talking and It’s Time for Brands to Listen Up

admin — Mon, 27 Nov 2023 17:15:43 +0000

Have you ever had someone complain about you to others, but never actually talk to you about it? It’s frustrating! Similarly, Gen Z feels annoyed when marketers try to appeal to them without actually speaking with them. That’s where JUV Consulting comes in. JUV was founded in 2016 by three close friends, and has since…

The post Gen Z Is Talking and It’s Time for Brands to Listen Up first appeared on Ahmed Maher.

The Gift of Ganja: Brand Positions Cannabis Like Top-Shelf Booze

admin — Wed, 22 Nov 2023 11:00:00 +0000

As far as holiday traditions go, people have been giving weed to each other since long before the plant was legal across 40 U.S. states. As likely as not, though, those particular gift exchanges have happened outside the confines of Thanksgiving dinners or white elephant parties. But in 2023, isn’t it time for this clandestine…

The post The Gift of Ganja: Brand Positions Cannabis Like Top-Shelf Booze first appeared on Ahmed Maher.

Real Estate Brand Opendoor Hires Mischief to Create Its First Super Bowl Ad

admin — Tue, 21 Nov 2023 14:00:00 +0000

Opendoor, the real estate digital platform, is kicking off its major marketing year with the 2024 Super Bowl through a partnership with Mischief @ No Fixed Address as it looks to rewrite the perception of the housing market. The platform noted that the Super Bowl is the unofficial start of home selling season, making it…

The post Real Estate Brand Opendoor Hires Mischief to Create Its First Super Bowl Ad first appeared on Ahmed Maher.

Sam Altman’s Move to Microsoft Changes Its Bing Search Battle With Google

admin — Mon, 20 Nov 2023 20:43:30 +0000

While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s position in AI dominance, industry analysts tell Adweek. Altman’s move to Microsoft capped a whipsaw weekend that began Friday with the co-founder and CEO of OpenAI being ousted…

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