AI – Ahmed Maher

TechMagic Podcast: Lego x Fortnite and The Godmothers of AI

admin — Wed, 29 Nov 2023 20:31:29 +0000

In this week’s episode, hosts Cathy Hackl and Lee Kebler catch up from a long holiday break. Kebler got iOS17 and talks about the personal voice print. Hackl explores a Lego Discovery Center and discusses Lego teasing a Fortnite collab. Hackl and Kebler discuss game data in games like Fortnite and user tools. Hackl and…

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TechMagic Podcast: OpenAI Winners and Losers

admin — Mon, 27 Nov 2023 17:06:06 +0000

In this week’s episode, Cathy Hackl and guest host Lee Kebler talk about the changes at OpenAI, Roblox’s latest virtual fashion report, what spatial computing is and how a TikTok makeup trend might be just a fad or could be the future. Over the weekend, Sam Altman was fired from OpenAI, and a lot of…

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Grand Marnier Enhances Real-World Events With Augmented Reality

admin — Tue, 21 Nov 2023 16:31:28 +0000

To support its “Grand Encounter” campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of real-world experiential events featuring music, tastings and an AR activation. After debuting in New York Nov. 15-17, the “Grand Encounter by Grand Marnier” experience will travel to Houston for events from Nov. 29-Dec. 1. The…

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How Marketers Are Starting to Address Gen AI’s Green Problems

admin — Tue, 21 Nov 2023 13:10:56 +0000

Despite predictions that generative artificial intelligence will drive a massive increase in energy demand, AI companies are only beginning to consider the climate impact of their products. While some applications of the tech could support agencies’ sustainability goals, developing and using generative AI tools requires massive amounts of energy which, in turn, generates climate-warming greenhouse…

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Web Summit 2023: How Brands Can Integrate AI to Make It Anticipatory, Not Reactive

admin — Mon, 20 Nov 2023 21:20:49 +0000

LISBON, Portugal — On Web Summit’s PandaConf stage, Qualcomm chief marketing officer Don McGuire and Code and Theory CEO Dan Gardner spoke with Adweek about introducing AI to the marketing organization. Opening with a video summarizing Qualcomm’s future-looking AI applications, which include seamlessly scheduling a day out with a friend, consumer product design and innovation,…

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Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover

admin — Fri, 17 Nov 2023 05:00:00 +0000

Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Built on the combined capabilities of GPT-4 and Dall-E 2, within a few clicks…

The post Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover first appeared on Ahmed Maher.