Advertising – Ahmed Maher

What Marketers Should Know About Adventr’s Interactive Digital Video Ads

admin — Thu, 30 Nov 2023 11:00:00 +0000

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. There are an overabundance of vendors contributing to the industry’s complexity. The ad-tech market will reach $2.9 trillion by 2031, according to Allied Market Research. Adweek is reporting on one rising tech company each month that represents the future of advertising….

The post What Marketers Should Know About Adventr’s Interactive Digital Video Ads first appeared on Ahmed Maher.

X CEO Linda Yaccarino Defends Musk’s ‘Go F*ck Yourselves’ Statement to Advertisers

admin — Thu, 30 Nov 2023 10:17:38 +0000

Elon Musk’s “Go f*ck yourselves” statement to advertisers leaving X has been defended by the social media platform’s chief executive (CEO) Linda Yaccarino, who said that the owner was stating the position of the company. Writing a post on X that included a video from the now infamous interview, Yaccarino said: “Today, Elon Musk gave…

The post X CEO Linda Yaccarino Defends Musk’s ‘Go F*ck Yourselves’ Statement to Advertisers first appeared on Ahmed Maher.

Sydney Sweeney Fixes Up a Ford Mustang in Campaign Championing Women in Auto Sector

admin — Wed, 29 Nov 2023 14:00:00 +0000

When auto brand Ford partnered with Euphoria and The White Lotus star Sydney Sweeney to launch a women’s workwear collection in March, items began selling out in less than 36 hours. The success inspired the brand and Wieden+Kennedy New York to expand on the partnership, with a campaign aiming to break barriers for women in…

The post Sydney Sweeney Fixes Up a Ford Mustang in Campaign Championing Women in Auto Sector first appeared on Ahmed Maher.

How Marketers Are Using Tomorrow’s Technology at NexTech

admin — Wed, 29 Nov 2023 11:00:00 +0000

Technology is at the heart of innovation. That’s the case in every industry, including marketing. In a world of artificial intelligence and automation, how can you and your brand rise up above the noise? Adweek’s fifth annual NexTech summit took place Nov. 14-15 in New York. Attendees, both in-person and virtual, heard from marketers and…

The post How Marketers Are Using Tomorrow’s Technology at NexTech first appeared on Ahmed Maher.

Google Search Ads End Up on Pornographic and Sanctioned Sites

admin — Tue, 28 Nov 2023 20:00:00 +0000

When Apple, Goldman Sachs and other large brands bought Google search ads over the last year, these ads not only appeared across search queries like “best credit cards,” but also on more unsavory sites, according to research from ad-tech research outfit Adalytics. These websites featured copyrighted and pornographic content, as well as sites for Iranian…

The post Google Search Ads End Up on Pornographic and Sanctioned Sites first appeared on Ahmed Maher.

Allyship With HBCUs Is More Than a Marketing Campaign

admin — Tue, 28 Nov 2023 16:11:19 +0000

Since the inception of Historically Black Colleges and Universities (HBCUs) in the 1800s, HBCUs have been a driving force in developing successful Black professionals in America. According to a White House report, HBCUs have produced approximately 40% of all Black engineers, 50% of all Black lawyers, 70% of Black doctors and 80% of Black judges….

The post Allyship With HBCUs Is More Than a Marketing Campaign first appeared on Ahmed Maher.

Santa’s Elves Are ‘Livin’ La Vida Loca’ in Holiday Travel Ad

admin — Tue, 28 Nov 2023 06:55:00 +0000

Elves certainly don’t belong on shelves in the first Christmas ad from global travel brand TUI. In a bid to reach travelers before the New Year vacation booking frenzy, the advertiser has unveiled a high-energy spot that shows what really happens when Santa Claus flies off to deliver presents on Christmas Eve. The hero ad…

The post Santa’s Elves Are ‘Livin’ La Vida Loca’ in Holiday Travel Ad first appeared on Ahmed Maher.

Las Vegas Encourages Football Fans to Celebrate Excessively During the Super Bowl

admin — Mon, 27 Nov 2023 16:58:28 +0000

Chad “Ochocinco” Johnson was loud and brash when he played in the NFL, someone who made a show of his post-score antics and was definitely hit with a few excessive celebration penalties. As an ex-player, he’s still plenty raucous, shouting his opinions over social media whether you like them or not. Now, Johnson is being…

The post Las Vegas Encourages Football Fans to Celebrate Excessively During the Super Bowl first appeared on Ahmed Maher.

Scania Ads See Electric Truck Experience First Day at Work

admin — Mon, 27 Nov 2023 14:16:31 +0000

The first day in a new job can be daunting, and that is no less true for the new urban and regional electric trucks being introduced by commercial vehicle company Scania, according to its new ad. With a series of films that follow one of the trucks through its induction into the company, from its…

The post Scania Ads See Electric Truck Experience First Day at Work first appeared on Ahmed Maher.

NBCUniversal and Google Team Up for Macy’s Thanksgiving Day Parade Campaign

admin — Tue, 21 Nov 2023 19:00:00 +0000

Ahead of Thanksgiving, NBCUniversal and Google partnered with the Radio City Rockettes for three 30-second custom spots for the Macy’s Thanksgiving Day Parade in New York. The NBCU Creative Partnerships team collaborated with Google’s creative team for the campaign, which highlights Google Pixel 8’s AI-powered camera features. The creative will show how the Rockettes get…

The post NBCUniversal and Google Team Up for Macy’s Thanksgiving Day Parade Campaign first appeared on Ahmed Maher.