Advertising – Ahmed Maher https://ahmedmaher.me Thu, 30 Nov 2023 12:33:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://ahmedmaher.me/wp-content/uploads/2022/12/cropped-n2a-371908cf0096e98fb9171fb09ac7cd16cd14ff24.avatars_letters-32x32.png Advertising – Ahmed Maher https://ahmedmaher.me 32 32 What Marketers Should Know About Adventr’s Interactive Digital Video Ads https://ahmedmaher.me/what-marketers-should-know-about-adventrs-interactive-digital-video-ads/ Thu, 30 Nov 2023 11:00:00 +0000 https://ahmedmaher.me/what-marketers-should-know-about-adventrs-interactive-digital-video-ads/ Ad tech is confusing, and brand marketers and agencies alike want to simplify it. There are an overabundance of vendors contributing to the industry’s complexity. The ad-tech market will reach $2.9 trillion by 2031, according to Allied Market Research. Adweek is reporting on one rising tech company each month that represents the future of advertising….

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X CEO Linda Yaccarino Defends Musk’s ‘Go F*ck Yourselves’ Statement to Advertisers https://ahmedmaher.me/x-ceo-linda-yaccarino-defends-musks-go-fck-yourselves-statement-to-advertisers/ Thu, 30 Nov 2023 10:17:38 +0000 https://ahmedmaher.me/x-ceo-linda-yaccarino-defends-musks-go-fck-yourselves-statement-to-advertisers/ Elon Musk’s “Go f*ck yourselves” statement to advertisers leaving X has been defended by the social media platform’s chief executive (CEO) Linda Yaccarino, who said that the owner was stating the position of the company. Writing a post on X that included a video from the now infamous interview, Yaccarino said: “Today, Elon Musk gave…

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Sydney Sweeney Fixes Up a Ford Mustang in Campaign Championing Women in Auto Sector https://ahmedmaher.me/sydney-sweeney-fixes-up-a-ford-mustang-in-campaign-championing-women-in-auto-sector/ Wed, 29 Nov 2023 14:00:00 +0000 https://ahmedmaher.me/sydney-sweeney-fixes-up-a-ford-mustang-in-campaign-championing-women-in-auto-sector/ When auto brand Ford partnered with Euphoria and The White Lotus star Sydney Sweeney to launch a women’s workwear collection in March, items began selling out in less than 36 hours. The success inspired the brand and Wieden+Kennedy New York to expand on the partnership, with a campaign aiming to break barriers for women in…

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How Marketers Are Using Tomorrow’s Technology at NexTech https://ahmedmaher.me/how-marketers-are-using-tomorrows-technology-at-nextech/ Wed, 29 Nov 2023 11:00:00 +0000 https://ahmedmaher.me/how-marketers-are-using-tomorrows-technology-at-nextech/ Technology is at the heart of innovation. That’s the case in every industry, including marketing. In a world of artificial intelligence and automation, how can you and your brand rise up above the noise? Adweek’s fifth annual NexTech summit took place Nov. 14-15 in New York. Attendees, both in-person and virtual, heard from marketers and…

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Google Search Ads End Up on Pornographic and Sanctioned Sites https://ahmedmaher.me/google-search-ads-end-up-on-pornographic-and-sanctioned-sites/ Tue, 28 Nov 2023 20:00:00 +0000 https://ahmedmaher.me/google-search-ads-end-up-on-pornographic-and-sanctioned-sites/ When Apple, Goldman Sachs and other large brands bought Google search ads over the last year, these ads not only appeared across search queries like “best credit cards,” but also on more unsavory sites, according to research from ad-tech research outfit Adalytics. These websites featured copyrighted and pornographic content, as well as sites for Iranian…

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Allyship With HBCUs Is More Than a Marketing Campaign https://ahmedmaher.me/allyship-with-hbcus-is-more-than-a-marketing-campaign/ Tue, 28 Nov 2023 16:11:19 +0000 https://ahmedmaher.me/allyship-with-hbcus-is-more-than-a-marketing-campaign/ Since the inception of Historically Black Colleges and Universities (HBCUs) in the 1800s, HBCUs have been a driving force in developing successful Black professionals in America. According to a White House report, HBCUs have produced approximately 40% of all Black engineers, 50% of all Black lawyers, 70% of Black doctors and 80% of Black judges….

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Santa’s Elves Are ‘Livin’ La Vida Loca’ in Holiday Travel Ad https://ahmedmaher.me/santas-elves-are-livin-la-vida-loca-in-holiday-travel-ad/ Tue, 28 Nov 2023 06:55:00 +0000 https://ahmedmaher.me/santas-elves-are-livin-la-vida-loca-in-holiday-travel-ad/ Elves certainly don’t belong on shelves in the first Christmas ad from global travel brand TUI. In a bid to reach travelers before the New Year vacation booking frenzy, the advertiser has unveiled a high-energy spot that shows what really happens when Santa Claus flies off to deliver presents on Christmas Eve. The hero ad…

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Las Vegas Encourages Football Fans to Celebrate Excessively During the Super Bowl https://ahmedmaher.me/las-vegas-encourages-football-fans-to-celebrate-excessively-during-the-super-bowl/ Mon, 27 Nov 2023 16:58:28 +0000 https://ahmedmaher.me/las-vegas-encourages-football-fans-to-celebrate-excessively-during-the-super-bowl/ Chad “Ochocinco” Johnson was loud and brash when he played in the NFL, someone who made a show of his post-score antics and was definitely hit with a few excessive celebration penalties. As an ex-player, he’s still plenty raucous, shouting his opinions over social media whether you like them or not. Now, Johnson is being…

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Scania Ads See Electric Truck Experience First Day at Work https://ahmedmaher.me/scania-ads-see-electric-truck-experience-first-day-at-work/ Mon, 27 Nov 2023 14:16:31 +0000 https://ahmedmaher.me/scania-ads-see-electric-truck-experience-first-day-at-work/ The first day in a new job can be daunting, and that is no less true for the new urban and regional electric trucks being introduced by commercial vehicle company Scania, according to its new ad. With a series of films that follow one of the trucks through its induction into the company, from its…

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NBCUniversal and Google Team Up for Macy’s Thanksgiving Day Parade Campaign https://ahmedmaher.me/nbcuniversal-and-google-team-up-for-macys-thanksgiving-day-parade-campaign/ Tue, 21 Nov 2023 19:00:00 +0000 https://ahmedmaher.me/nbcuniversal-and-google-team-up-for-macys-thanksgiving-day-parade-campaign/ Ahead of Thanksgiving, NBCUniversal and Google partnered with the Radio City Rockettes for three 30-second custom spots for the Macy’s Thanksgiving Day Parade in New York. The NBCU Creative Partnerships team collaborated with Google’s creative team for the campaign, which highlights Google Pixel 8’s AI-powered camera features. The creative will show how the Rockettes get…

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