Can a New Name Give the Boy Scouts a New Lease on Life?

Last week, the Boy Scouts of America did something its community (and the country) never thought it would do: It rebranded without the eponymous “boys” in its name. Now known as Scouting America, the +100-year-old youth organization announced its new name as part of ongoing efforts to revitalize its brand. For years, scrutiny and scandal…