Brands Talk a Big Game About Diversity. Did Super Bowl 58’s Ads Follow Through?

It’s not easy to pitch a product and capture a nation’s pluralism in 30 seconds, but the e.l.f. Cosmetics ad in Super Bowl 58 was a notable effort. With the inimitable Judge Judy presiding from the bench, “In e.l.f. We Trust”–presented as a legal dispute about spending on overpriced cosmetics–was truly a big tent. Retired…