Brands Swap Viral Tweets for TikTok and Instagram This Super Bowl

Brands–including those that don’t have a TV ad during the Big Game–are graduating from real-time conversations on X (formerly Twitter). Instead, they’re spending Super Bowl-level digital budgets as early as two weeks before the game to drive sales, indicating how strategies have shifted since Elon Musk took ownership. Other platforms, including TikTok, YouTube Shorts and…