Brands Shift Spend From X to Alternatives for Super Bowl 2024, Reassessing Deals

Historically, X (formerly Twitter) has grappled with subpar ad products. That, coupled with the lack of a closely aligned sales team, could find the platform missing out on one of its highest revenue-driving periods, the Super Bowl. X’s former ability to drive real-time conversations with moments such as Brand Bowl winners–which highlighted the best-performing brands…