At Cannes Lions, GARM and Ad Net Zero Release Long-Awaited Framework for Decarbonizing Digital Media

After more than a year of discussion and industrywide collaboration, the ad industry has the beginning of a framework for measuring the climate impact of advertising. Unveiled at Cannes Lions today, the guidelines lay out a measurement methodology for digital media, TV and out-of-home, along with forms designed to streamline data-sharing between entities. While industry…