Amazon Live and GroupM Give Shoppable TV a Shot in the Arm for Brands

Shoppable TV shows are getting a boost thanks to Amazon Live’s agreement with GroupM and its clients to develop original, shoppable content for the Amazon Live FAST channel (launched in April). Viewers can find the FAST channel on Amazon streaming services, Prime Video and Amazon Freevee. Danone is the first brand creating content, selling Silk’s…