Creative 100: Brand Innovators Who Are Challenging Their Industries

These individuals are building brands with creativity at the heart, challenging their categories and inspiring other marketers to do the same. Lynsey Atkin, Executive creative director, 4Creative More public art than advertising: Last year, Lynsey Atkin spearheaded the remake of Channel 4’s idents, sweeping numerous industry awards. The project was “a huge undertaking with massive…