Laughing Matters: How Cannes’ Humor Category Could Change Advertising

To some marketing mavens, humor has always been in vogue. But they say the slapstick, snide, whimsical, dark or irreverent campaigns that creatives love to produce–and consumers often turn into viral hits–have yet to get their props from the granddaddy of advertising awards shows. So the decision to introduce a humor category for the first…