Spotify’s Biggest Campaign Since ‘Wrapped’ Is Deeply Personal and Relatable

Spotify unveiled its largest global marketing campaign since 2023’s Wrapped, with a similar message about the intensely personal relationship that many users have with the platform. Like the nine-year-old Wrapped, the new campaign, “My Spotify,” is personalized and rooted in insights from the platform’s own data. The ads feature real fans and highlight their unique…