Expedia Launches Travel Media Network, Expanding Ad Business to Include Offsite Buys

Advertisers can now target Expedia audiences across the open web. The capability comes with the launch of Expedia’s travel media network, building on the travel company’s 20-year-old advertising business. According to the company’s most recent earnings report, advertising and media through Expedia Group Media Solutions accounted for $145 million in revenue in the first quarter,…