The Out-of-Home Advertising Recovery Has Not Been Equal
Nearly four years ago, a significant number of people went inside and stayed there. They relied on DoorDash for food, Peloton for exercise and Netflix for entertainment. Without people driving to work or walking around downtown, U.S. out-of-home advertising declined 30%, from $8.5 billion in 2019 to $6 billion in 2020, according to marketing intelligence…