Following a Slump in Demand, Fewer Electric Vehicle Ads Will Run During Super Bowl 58

The first electric vehicle ad to air during the Super Bowl was in 2019, when Audi ran its “Cashew” ad teasing a “thrilling future” in which the brand turns a third of its fleet electric by 2025. By Super Bowl 2022, the number of EV ads jumped to six–roughly mirroring the growth of the category…