Billie Eilish, Olivia Rodrigo and Dua Lipa Help Drive Strong Grammys Ad Sales

The Grammys should say a big thanks to Dua Lipa–because its ad sales are levitating. Top line The upcoming broadcast of the 2024 Grammys on CBS is seeing “tremendous demand,” a Paramount spokeswoman told ADWEEK, with sales being “driven by the incredible lineup of performances.” Between the lines The 66th annual Grammys, hosted by Trevor…