OpenX Deal Library Makes Testing Cookieless Targeting Easier For Buyers

As buyers spend the next few months figuring out how to accelerate testing alternative identifiers before third-party cookies deprecate, OpenX wants to make it a whole lot easier. The supply-side platform’s (SSP) Cookieless Deal Library, launching Thursday, is a self-serve tool that lets buyers access more than 1,000 different deal IDs (from dozens of data…