No Long-Tail Publishers, CPMs or CPAs: What Digital Advertising Should Leave Behind in 2024

This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising, like measurement, spurring marketers to look at transaction data and attention metrics, and critique alternative forms of media. “There has been a lot of talk whether CPMs (cost per thousand impressions) or CPAs (cost per acquisition) even still…